{"id":3909,"date":"2025-11-12T11:07:52","date_gmt":"2025-11-12T09:07:52","guid":{"rendered":"https:\/\/bucharest1.one\/?p=3909"},"modified":"2025-11-12T11:42:47","modified_gmt":"2025-11-12T09:42:47","slug":"mega-image-retea-de-magazine-lider-in-bucuresti","status":"publish","type":"post","link":"https:\/\/bucharest1.one\/ro\/eternal\/mega-image-retea-de-magazine-lider-in-bucuresti-3909","title":{"rendered":"\u201eMega Image\u201d \u2013 re\u021bea de magazine lider \u00een Bucure\u0219ti"},"content":{"rendered":"\n<p>\u00abMega Image\u00bb este un popular lan\u021b de magazine alimentare din Rom\u00e2nia, cu o prezen\u021b\u0103 pe pia\u021b\u0103 de peste 30 de ani. \u00cen supermarketuri \u0219i minimarketuri pute\u021bi cump\u0103ra produse alimentare de uz zilnic. Mai multe detalii pe\u00a0<a href=\"https:\/\/bucharest1.one\/ro\" data-type=\"link\" data-id=\"https:\/\/bucharest1.one\/ro\">bucharest1.one<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Istoric<\/h2>\n\n\n\n<p>Compania \u00abMega Image\u00bb a fost fondat\u0103 \u00een 1995 \u00een Bucure\u0219ti. Ini\u021bial a fost deschis un magazin \u00een capital\u0103, iar \u00een c\u00e2\u021biva ani, organiza\u021bia a devenit una dintre primele mari re\u021bele de pie\u021be alimentare din Rom\u00e2nia.<\/p>\n\n\n\n<p>\u00cen anul 2000, \u00abMega Image\u00bb a fost achizi\u021bionat\u0103 de compania belgian\u0103 de retail \u00abDelhaize Group\u00bb. Aceast\u0103 tranzac\u021bie a ajutat re\u021beaua rom\u00e2neasc\u0103 s\u0103 p\u0103trund\u0103 pe pia\u021ba interna\u021bional\u0103.<\/p>\n\n\n\n<p>Compania s-a extins treptat prin preluarea de magazine importante din Bucure\u0219ti. \u00cen 2008, \u00abMega Image\u00bb a absorbit 14 magazine \u00abLa Fourmi\u00bb din capital\u0103, iar un an mai t\u00e2rziu, \u00eenc\u0103 4 supermarketuri \u00abProdas\u00bb.<\/p>\n\n\n\n<p>\u00cen 2011, re\u021beaua \u00abMega Image\u00bb s-a \u00eembog\u0103\u021bit cu dou\u0103 noi pie\u021be, dintre care una a fost deschis\u0103 \u00een Bucure\u0219ti.<\/p>\n\n\n\n<p>\u00cen 2013, grupul de magazine \u00abMega Image\u00bb a devenit cea mai mare re\u021bea de supermarketuri din Rom\u00e2nia, cuprinz\u00e2nd peste 200 de puncte de v\u00e2nzare.<\/p>\n\n\n\n<p>\u00cencep\u00e2nd cu anul 2025, \u00abMega Image\u00bb face parte dintr-un holding interna\u021bional de retail, ceea ce ofer\u0103 re\u021belei acces la resurse opera\u021bionale \u0219i logistice globale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1279\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-20.jpeg\" alt=\"\" class=\"wp-image-3883\" srcset=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-20.jpeg 1920w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-20-300x200.jpeg 300w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-20-768x512.jpeg 768w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-20-1536x1023.jpeg 1536w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-20-696x464.jpeg 696w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-20-1068x711.jpeg 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Structur\u0103<\/h2>\n\n\n\n<p>Compania \u00abMega Image\u00bb opereaz\u0103 \u00een dou\u0103 formate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00abMega Image\u00bb \u2013 acesta este formatul de baz\u0103 \u0219i principal al supermarketurilor de tip urban. Aceste magazine ofer\u0103 un asortiment complet de produse alimentare, precum \u0219i articole de uz casnic. Spa\u021biul supermarketurilor se remarc\u0103 printr-un design modern \u0219i o zonare convenabil\u0103. Exist\u0103 o zon\u0103 special\u0103 unde se vinde m\u00e2ncare g\u0103tit\u0103 (ready-meal). Re\u021beaua de magazine prezint\u0103 \u0219i produse sub m\u0103rci proprii. \u00cen supermarketurile mari, de obicei, g\u0103si\u021bi cafenele, patiserii \u0219i standuri cu produse de la fermieri. Magazinele \u00abMega Image\u00bb sunt amplasate \u00een apropierea marilor zone reziden\u021biale din Bucure\u0219ti;<\/li>\n\n\n\n<li>\u00abShop &amp; Go\u00bb \u2013 acesta este un miniformat special de magazine care func\u021bioneaz\u0103 \u00een capital\u0103 din 2010. Aceste unit\u0103\u021bi mici sunt situate \u00een cartiere urbane dense \u0219i zone de tranzit, precum \u0219i \u00een apropierea cl\u0103dirilor de birouri. Unele magazine din acest format sunt deschise non-stop (24\/7). Asortimentul se concentreaz\u0103 pe produse de baz\u0103 \u0219i produse gata de consum (sandvi\u0219uri, b\u0103uturi, salate gata preparate, gust\u0103ri etc.).<\/li>\n<\/ul>\n\n\n\n<p>De asemenea, re\u021beaua de magazine \u00abMega Image\u00bb a dezvoltat o marc\u0103 proprie numit\u0103 \u00abGusturi Rom\u00e2ne\u0219ti\u00bb. Aceasta include produse de la fermieri care promoveaz\u0103 <a href=\"https:\/\/ibucharest.com\/ro\/eternal-13808-mancaruri-traditionale-romanesti-ce-sa-gustati-in-bucuresti\" target=\"_blank\" rel=\"noopener\">buc\u0103t\u0103ria na\u021bional\u0103<\/a>. Asortimentul m\u0103rcii cuprinde mezeluri, produse lactate, conserve, vinuri, cereale, gemuri, miere etc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-21.jpeg\" alt=\"\" class=\"wp-image-3886\" srcset=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-21.jpeg 1024w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-21-300x200.jpeg 300w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-21-768x512.jpeg 768w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-21-696x464.jpeg 696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Perspective<\/h2>\n\n\n\n<p>Cifra de afaceri anual\u0103 a re\u021belei de magazine \u00abMega Image\u00bb este evaluat\u0103 la sute de milioane de euro. Pe teritoriul Rom\u00e2niei func\u021bioneaz\u0103 peste 900 de puncte de v\u00e2nzare. \u00cen Bucure\u0219ti, \u00abMega Image\u00bb este considerat cel mai popular magazin.<\/p>\n\n\n\n<p>Compania \u00abDelhaize Group\u00bb investe\u0219te constant \u00een tehnologii digitale, \u00een special pentru \u00eembun\u0103t\u0103\u021birea serviciilor oferite clien\u021bilor. Datorit\u0103 acestui fapt, re\u021beaua de magazine \u00abMega Image\u00bb poate implementa rapid servicii online convenabile, poate analiza cererea de produse \u0219i poate optimiza sistemul logistic.<\/p>\n\n\n\n<p>Fiecare magazin din re\u021beaua \u00abMega Image\u00bb utilizeaz\u0103 energie verde, ceea ce face ca compania s\u0103 fie loial\u0103 mediului \u00eenconjur\u0103tor.<\/p>\n\n\n\n<p>Potrivit conducerii, compania \u00abMega Image\u00bb func\u021bioneaz\u0103 pe principiile egalit\u0103\u021bii de gen \u0219i sprijinirii incluziunii.<\/p>\n\n\n\n<p>Din 2017, organiza\u021bia a creat propriul supermarket online, care ofer\u0103 servicii de livrare a produselor. De asemenea, se poate plasa o comand\u0103 \u0219i ridica produsele personal (click &amp; collect). Acest serviciu este disponibil \u00een Bucure\u0219ti \u0219i \u00een alte ora\u0219e mari din Rom\u00e2nia.<\/p>\n\n\n\n<p>Succesul re\u021belei de magazine \u00abMega Image\u00bb se datoreaz\u0103 nu doar muncii asidue, ci \u0219i unei strategii eficiente de dezvoltare. Compania a reu\u0219it s\u0103 \u00eembine bazele managementului european cu tradi\u021biile rom\u00e2ne\u0219ti \u0219i a studiat \u00een detaliu nevoile consumatorilor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-22.jpeg\" alt=\"\" class=\"wp-image-3889\" srcset=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-22.jpeg 800w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-22-300x200.jpeg 300w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-22-768x512.jpeg 768w, https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2025\/11\/image-22-696x464.jpeg 696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Surse: <\/p>\n\n\n\n<p><a href=\"https:\/\/www.aholddelhaize.com\/brands\/mega-image\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aholddelhaize.com\/brands\/mega-image\/<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/bucurestimall.ro\/stores\/mega-image\/\" target=\"_blank\" rel=\"noopener\">https:\/\/bucurestimall.ro\/stores\/mega-image\/<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.retail-fmcg.ro\/retail\/mega-image-11-magazine.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.retail-fmcg.ro\/retail\/mega-image-11-magazine.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abMega Image\u00bb este un popular lan\u021b de magazine alimentare din Rom\u00e2nia, cu o prezen\u021b\u0103 pe pia\u021b\u0103 de peste 30 de ani. \u00cen supermarketuri \u0219i minimarketuri pute\u021bi cump\u0103ra produse alimentare de uz zilnic. Mai multe detalii pe\u00a0bucharest1.one. Istoric Compania \u00abMega Image\u00bb a fost fondat\u0103 \u00een 1995 \u00een Bucure\u0219ti. Ini\u021bial a fost deschis un magazin \u00een capital\u0103, [&hellip;]<\/p>\n","protected":false},"author":564,"featured_media":3896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1201],"tags":[3012,3018,3013,3011,3009,3014,3015,3017,3019,3016,3010],"moimportance":[78,81],"motype":[1204],"moformat":[83],"class_list":{"0":"post-3909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afaceri","8":"tag-delhaize-group-3","9":"tag-gusturi-romanesti-3","10":"tag-la-fourmi-3","11":"tag-lantul-de-magazine-mega-image","12":"tag-mega-image-3","13":"tag-piata-internationala","14":"tag-prodas-3","15":"tag-produse-agricole","16":"tag-shop-go-3","17":"tag-supermarket","18":"tag-traditii-romanesti","19":"moimportance-golovna-novina","20":"moimportance-retranslyacziya-v-agregatori","21":"motype-eternal","22":"moformat-vlasna"},"modified_by":"Tetiana Volevach","_links":{"self":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/3909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/users\/564"}],"replies":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/comments?post=3909"}],"version-history":[{"count":1,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/3909\/revisions"}],"predecessor-version":[{"id":3913,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/3909\/revisions\/3913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/media\/3896"}],"wp:attachment":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/media?parent=3909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/categories?post=3909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/tags?post=3909"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/moimportance?post=3909"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/motype?post=3909"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/moformat?post=3909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}