{"id":3798,"date":"2025-11-07T20:19:57","date_gmt":"2025-11-07T18:19:57","guid":{"rendered":"https:\/\/bucharest1.one\/?p=3798"},"modified":"2025-11-07T20:24:37","modified_gmt":"2025-11-07T18:24:37","slug":"alexandrion-group-unul-dintre-principalii-producatori-de-bauturi-alcoolice","status":"publish","type":"post","link":"https:\/\/bucharest1.one\/ro\/eternal\/alexandrion-group-unul-dintre-principalii-producatori-de-bauturi-alcoolice-3798","title":{"rendered":"\u00abAlexandrion Group\u00bb – unul dintre principalii produc\u0103tori de b\u0103uturi alcoolice"},"content":{"rendered":"\n

\u00abAlexandrion Group\u00bb este un produc\u0103tor \u0219i distribuitor rom\u00e2n de b\u0103uturi alcoolice, activ pe pia\u021b\u0103 de peste 30 de ani. Compania aplic\u0103 o strategie eficient\u0103 care \u00eei permite s\u0103 \u00ee\u0219i promoveze produsele la nivel interna\u021bional. Mai multe detalii pe bucharest1.one<\/a>.<\/p>\n\n\n\n

Istoria \u00eenfiin\u021b\u0103rii<\/h2>\n\n\n\n

Compania \u00abAlexandrion Group\u00bb \u0219i-a \u00eenceput activitatea ca o afacere de familie. Organiza\u021bia a fost fondat\u0103 \u00een 1994, de\u0219i pe site-ul oficial se men\u021bioneaz\u0103 c\u0103 \u00eentreprinderea a acumulat o experien\u021b\u0103 de peste 200 de ani.<\/p>\n\n\n\n

\u00cen anul 1789, \u00een Bucovina, a fost deschis\u0103 o fabric\u0103 de produc\u021bie de b\u0103uturi alcoolice numit\u0103 \u00abSAB\u00bb. Astfel, vinifica\u021bia tradi\u021bional\u0103 de cas\u0103 s-a transformat \u00een activitate industrial\u0103<\/a>. Din cauza regimului comunist, fabrica a fost confiscat\u0103 de autorit\u0103\u021bile din Bucure\u0219ti.<\/p>\n\n\n\n

La \u00eenceputul anilor 1990, fabrica \u00abSAB\u00bb a fost cump\u0103rat\u0103 de un antreprenor pe nume Nawaf Salameh. Timp de c\u00e2\u021biva ani, el s-a ocupat de exportul de b\u0103uturi alcoolice din Grecia \u00een Rom\u00e2nia, iar ulterior a fondat compania fizic\u0103 numit\u0103 \u00abAlexandrion\u00bb.<\/p>\n\n\n\n

Nawaf Salameh este originar din Siria, dar \u00een tinere\u021be a emigrat la Bucure\u0219ti. Dup\u0103 c\u00e2\u021biva ani de munc\u0103 \u00een industria b\u0103uturilor alcoolice, a decis s\u0103 promoveze tocmai tradi\u021biile rom\u00e2ne\u0219ti de distilerie, ceea ce i-a transformat rapid compania \u00eentr-una dintre cele mai importante din acest domeniu.<\/p>\n\n\n\n

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Activitatea \u00een Bucure\u0219ti<\/h2>\n\n\n\n

Compania \u00abAlexandrion Group\u00bb are mai multe sedii principale, situate \u00een Bucure\u0219ti \u0219i \u00een \u00eemprejurimi. Aici se coordoneaz\u0103 marketingul \u0219i exportul, precum \u0219i dezvoltarea de noi produse. Comoditatea infrastructurii de transport a permis crearea unei re\u021bele logistice eficiente, care acoper\u0103 nu doar Rom\u00e2nia, ci \u0219i pie\u021bele interna\u021bionale.<\/p>\n\n\n\n

Echipa de angaja\u021bi a sediului din capital\u0103 a dezvoltat conceptul de magazine de retail pentru v\u00e2nzarea de b\u0103uturi alcoolice din segmentul premium. O caracteristic\u0103 special\u0103 a produselor este adaosul comercial minim. \u00cen plus, b\u0103uturile pot fi desf\u0103cute \u0219i gustate direct \u00een incinta magazinelor. Vizitatorii pot, de asemenea, comanda gust\u0103ri delicioase. Astfel de puncte de v\u00e2nzare func\u021bioneaz\u0103 nu doar \u00een Bucure\u0219ti, ci \u0219i \u00een afara \u021b\u0103rii.<\/p>\n\n\n\n

De la sediile principale ale \u00abAlexandrion Group\u00bb sunt coordonate diverse ini\u021biative caritabile. De exemplu, \u00een timpul pandemiei de coronavirus, compania a trimis peste 100 de mii de m\u0103\u0219ti medicale c\u0103tre numeroase spitale din Rom\u00e2nia. De asemenea, \u00eentreprinderea colaboreaz\u0103 cu cluburi sportive. Periodic, pe teritoriul magazinelor din Bucure\u0219ti sunt organizate conferin\u021be ale jurnali\u0219tilor sportivi.<\/p>\n\n\n\n

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Perspective de dezvoltare<\/h2>\n\n\n\n

Dup\u0103 aderarea Rom\u00e2niei la UE, \u00abAlexandrion Group\u00bb dezvolt\u0103 colabor\u0103ri cu branduri globale de mari dimensiuni.<\/p>\n\n\n\n

\u00cencep\u00e2nd cu 2016, compania organizeaz\u0103 la Bucure\u0219ti evenimente dedicate culturii, \u0219tiin\u021bei \u0219i sportului. Aceast\u0103 abordare pozi\u021bioneaz\u0103 \u00eentreprinderea ca o structur\u0103 cu profil larg, care nu doar contribuie la bugetul \u021b\u0103rii, ci aduce \u0219i o contribu\u021bie important\u0103 la dezvoltarea acesteia.<\/p>\n\n\n\n

Periodic, \u00abAlexandrion Group\u00bb preia alte companii de b\u0103uturi alcoolice, extinz\u00e2ndu-\u0219i propriile grani\u021be.<\/p>\n\n\n\n

\u00cen 2018, \u00eentreprinderea a investit 100 de milioane de dolari \u00een construirea unei distilerii pe teritoriul SUA.<\/p>\n\n\n\n

\u00cen 2024, Nawaf Salameh a dezv\u0103luit c\u0103, \u00een decurs de 10 ani, inten\u021bioneaz\u0103 s\u0103 asigure 10% din produc\u021bia mondial\u0103 de b\u0103uturi alcoolice.<\/p>\n\n\n\n

\u00abAlexandrion Group\u00bb se concentreaz\u0103 pe fabricarea de brandy, whisky single malt, vodc\u0103 \u0219i rom. Datorit\u0103 moderniz\u0103rii la timp a echipamentelor, \u00eentreprinderea are posibilitatea de a produce p\u00e2n\u0103 la 7 mii de sticle pe or\u0103.<\/p>\n\n\n\n

Directorul companiei avea obiective ambi\u021bioase \u0219i, cu timpul, planifica s\u0103 intre pe pia\u021ba a 248 de \u021b\u0103ri ale lumii. Totu\u0219i, \u00een prim\u0103vara anului 2025, s-a aflat despre moartea \u0219efului \u00eentreprinderii. Afacerea de familie a fost continuat\u0103 de fiii mai mari ai lui Nawaf Salameh, care nu se opresc la cele realizate \u0219i dezvolt\u0103 \u00abAlexandrion Group\u00bb. \u00cen ciuda decesului fondatorului, compania men\u021bine o activitate stabil\u0103 \u0219i r\u0103m\u00e2ne una dintre cele mai influente \u00eentreprinderi din industria alcoolului.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u00abAlexandrion Group\u00bb este un produc\u0103tor \u0219i distribuitor rom\u00e2n de b\u0103uturi alcoolice, activ pe pia\u021b\u0103 de peste 30 de ani. Compania aplic\u0103 o strategie eficient\u0103 care \u00eei permite s\u0103 \u00ee\u0219i promoveze produsele la nivel interna\u021bional. Mai multe detalii pe bucharest1.one. Istoria \u00eenfiin\u021b\u0103rii Compania \u00abAlexandrion Group\u00bb \u0219i-a \u00eenceput activitatea ca o afacere de familie. Organiza\u021bia a fost […]<\/p>\n","protected":false},"author":469,"featured_media":3794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1201],"tags":[2929,2917,2930,2928,2931,2926,2927,2923,2924,2925],"moimportance":[78,81],"motype":[1204],"moformat":[83],"class_list":{"0":"post-3798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afaceri","8":"tag-afacere-de-familie","9":"tag-alexandrion-group-2","10":"tag-bauturi-alcoolice","11":"tag-bucovina","12":"tag-initiativa-caritabila","13":"tag-nawaf-salameh","14":"tag-regimul-comunist","15":"tag-sab-2","16":"tag-ue","17":"tag-whisky-single-malt","18":"moimportance-golovna-novina","19":"moimportance-retranslyacziya-v-agregatori","20":"motype-eternal","21":"moformat-vlasna"},"modified_by":"Katya Koshevaya","_links":{"self":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/3798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/users\/469"}],"replies":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/comments?post=3798"}],"version-history":[{"count":1,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/3798\/revisions"}],"predecessor-version":[{"id":3817,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/3798\/revisions\/3817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/media\/3794"}],"wp:attachment":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/media?parent=3798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/categories?post=3798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/tags?post=3798"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/moimportance?post=3798"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/motype?post=3798"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/moformat?post=3798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}