{"id":2752,"date":"2024-11-07T15:25:47","date_gmt":"2024-11-07T13:25:47","guid":{"rendered":"https:\/\/bucharest1.one\/?p=2752"},"modified":"2024-11-07T15:26:07","modified_gmt":"2024-11-07T13:26:07","slug":"cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding","status":"publish","type":"post","link":"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752","title":{"rendered":"Cele mai bune \u0219apte agen\u021bii de turism care investesc \u00een branding"},"content":{"rendered":"\n<p>\u00cen prezent, este aproape imposibil s\u0103 dezvol\u021bi o afacere f\u0103r\u0103 s\u0103 investe\u0219ti \u00een branding, mai ales \u00een cazul agen\u021biilor de turism. Acestea v\u00e2nd experien\u021be \u0219i \u00eencredere, f\u0103r\u0103 un produs material propriu-zis. Brandingul agen\u021biilor de turism depinde de pozi\u021bionarea fiec\u0103reia \u0219i variaz\u0103 ca strategie \u0219i buget. Iat\u0103 cele mai bune \u0219apte agen\u021bii care investesc constant \u00een branding \u0219i ob\u021bin profituri considerabile. Detalii complete pe <a href=\"https:\/\/bucharest1.one\/\">bucharest1.one<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6b3b926cfcc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6b3b926cfcc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752\/#%C2%ABHappy_Tour%C2%BB\" >\u00abHappy Tour\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752\/#%C2%ABWECO-Travel%C2%BB\" >\u00abWECO-Travel\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752\/#%C2%ABAccent%C2%BB\" >\u00abAccent\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752\/#%C2%ABAerotravel%C2%BB\" >\u00abAerotravel\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752\/#%C2%ABChristian_Tour%C2%BB\" >\u00abChristian Tour\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752\/#%C2%ABCocktail%C2%BB\" >\u00abCocktail\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752\/#%C2%ABEturia%C2%BB\" >\u00abEturia\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/bucharest1.one\/ro\/eternal\/cele-mai-bune-sapte-agentii-de-turism-care-investesc-in-branding-2752\/#%C2%ABWens%C2%BB\" >\u00abWens\u00bb<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABHappy_Tour%C2%BB\"><\/span>\u00abHappy Tour\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00abHappy Tour\u00bb este una dintre cele mai mari agen\u021bii de turism din pia\u021ba local\u0103, dar, de fapt, apar\u021bine spaniolului Javier Garcia del Valle. Brandul \u00abHappy Tour\u00bb a fost ales \u00een 1994, inspir\u00e2ndu-se din ideea de bucurie a c\u0103l\u0103toriilor. Managerul agen\u021biei crede c\u0103 orice tip de c\u0103l\u0103torie aduce oamenilor fericire \u0219i o stare de bine. Chiar dac\u0103 ac\u021bionarii s-au schimbat de-a lungul timpului, numele a r\u0103mas neschimbat. Pe l\u00e2ng\u0103 Rom\u00e2nia, agen\u021bia este activ\u0103 \u0219i \u00een Bulgaria \u0219i Turcia.<\/p>\n\n\n\n<p>Aproximativ 10% din cifra de afaceri anual\u0103 a agen\u021biei este alocat\u0103 marketingului, care include \u0219i brandingul. \u00abHappy Tour\u00bb se concentreaz\u0103 pe construirea unei rela\u021bii de \u00eencredere cu clien\u021bii s\u0103i, at\u00e2t cu cei corporativi, c\u00e2t \u0219i cu cei individuali. Aceast\u0103 \u00eencredere este vital\u0103 pentru succesul agen\u021biei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABWECO-Travel%C2%BB\"><\/span>\u00abWECO-Travel\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2024\/11\/ad_4nxcbt06-tw2eckw5o613kxoytsghwplo6rqbgl1rpajmjdd41dnc8sopnhncuacanx8zlmdmvtx1rvtd7ilflsu-dtdq-u-4ob08httsd1sdmk3kxtqia9ks1x0cr-gga4q7tgotylnwhog8vxvm9veiveckey9t6beorrarnqzku_nnh-x33a.png\" alt=\"\" \/><\/figure>\n\n\n\n<p>\u00abWECO-Travel\u00bb este o agen\u021bie activ\u0103 \u00een Rom\u00e2nia, controlat\u0103 de fondul danez de investi\u021bii \u00abWECO-Travel CEE\u00bb, cel mai mare grup de c\u0103l\u0103torii de afaceri din Europa Central\u0103 \u0219i de Est. Fondat\u0103 de familia Wedelsborg, grupul \u0219i-a \u00eenceput activitatea prin investi\u021bii \u00een turismul de afaceri \u00een Polonia, Cehia, Ungaria \u0219i, ulterior, Rom\u00e2nia. Brandul \u00abWECO-Travel\u00bb a fost adoptat \u00een 2007, dup\u0103 ce danezii au achizi\u021bionat 75% din afacerea local\u0103 \u00abAlto Tours\u00bb, \u00eenfiin\u021bat\u0103 de Florin \u0218ancu. Bugetul anual pentru branding \u0219i marketing este de 150-200 de mii de euro, iar campaniile de branding sunt coordonate de colegii din Polonia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABAccent%C2%BB\"><\/span>\u00abAccent\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2024\/11\/ad_4nxdrnallg6oezm6dtfhj-ayrlqbfxgbg4emwqhbndkik-12q8nqzqpkg7ffric3hdq29_9qfc0idhhhs4ypvik_wpsjrnkzc5z85fx1dmmru65ktsogyljfblzlc5y4r2h6smy-k6elyzyegqmvufphkqw0key9t6beorrarnqzku_nnh-x33a.png\" alt=\"\" \/><\/figure>\n\n\n\n<p>Agen\u021bia \u00abAccent\u00bb a fost \u00eenfiin\u021bat\u0103 \u00een anul 2000, av\u00e2ndu-i ca ac\u021bionari pe Lucian Boronea, Ioana Loredana Stanciu \u0219i Tiberiu Mihalache. Lucian Boronea a dorit un nume puternic, u\u0219or de pronun\u021bat \u00een diferite limbi \u0219i care s\u0103 nu aib\u0103 o conota\u021bie negativ\u0103 \u00een alte culturi. Numele \u00abAccent Travel &amp; Events\u00bb a fost ales dup\u0103 multiple sesiuni de brainstorming, iar <a href=\"https:\/\/www.zf.ro\/supliment-zf-branduri-romanesti\/cateva-dintre-cele-mai-mari-agentii-de-turism-din-romania-povestesc-20554737\" target=\"_blank\" rel=\"noopener\">logo-ul <\/a>agen\u021biei este inspirat dintr-un tablou achizi\u021bionat de Lucian Boronea de la un student al \u0218colii de Arte Frumoase din Bucure\u0219ti. Bugetul pentru branding variaz\u0103 anual, incluz\u00e2nd promovarea site-ului, prezen\u021ba la t\u00e2rguri \u0219i activitatea pe re\u021belele sociale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABAerotravel%C2%BB\"><\/span>\u00abAerotravel\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00cenfiin\u021bat\u0103 \u00een 1997, \u00abAerotravel\u00bb are ac\u021bionari precum Mihai Ciprian David, Antonio Ni\u021bu \u0219i Quark Investments. Numele ales reflect\u0103 ini\u021bial activitatea de baz\u0103 a companiei: facilitarea c\u0103l\u0103toriilor aeriene. \u00cen 2020, cifra de afaceri a companiei a fost de 4,9 milioane de lei, iar bugetul anual pentru branding reprezint\u0103 \u00eentre 12-15% din venitul net al agen\u021biei. Aproximativ 20% din bugetul total de marketing este dedicat campaniilor de branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABChristian_Tour%C2%BB\"><\/span>\u00abChristian Tour\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2024\/11\/ad_4nxd3hk7cgs6x4_ogikvdsgy3oq-xzlpkkvcanfkomgwr_cbkrnfbwkco5gyuz-h8qektjxqct3olphrtjgred6r5onraonjcvs_kvx6pdoczwyoj3pit2xh5kzougrgzfi1vexmzalhfcrmtk2hg3yfiuagtkey9t6beorrarnqzku_nnh-x33a.png\" alt=\"\" \/><\/figure>\n\n\n\n<p>Fondat\u0103 \u00een 1997, \u00abChristian Tour\u00bb este de\u021binut\u0103 de un singur ac\u021bionar, Cristian Pandel. Numele agen\u021biei provine de la numele fondatorului s\u0103u, iar aceasta a \u00eent\u00e2mpinat frecvent \u00eentreb\u0103ri despre oferirea de tururi de pelerinaj, mai ales din partea turi\u0219tilor str\u0103ini. \u00cen ciuda numelui, focusul agen\u021biei este pe tururi generale, iar oferta de pelerinaje este doar o mic\u0103 parte din activitate. \u00cen 2020, cifra de afaceri a agen\u021biei a fost de 20 de milioane de lei, iar bugetul pentru branding reprezint\u0103 20% din bugetul total de promovare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABCocktail%C2%BB\"><\/span>\u00abCocktail\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agen\u021bia \u00abCocktail\u00bb a fost fondat\u0103 \u00een 2005 \u0219i este de\u021binut\u0103 de Dan Goicea. Numele reflect\u0103 diversitatea destina\u021biilor oferite. Recent, agen\u021bia a introdus hashtag-ul #cocktaildetrairi pentru a sublinia unicitatea experien\u021belor oferite. \u00abCocktail\u00bb a intrat pe pia\u021b\u0103 \u00een 1993 sub denumirea \u00abServiciul Rapid\u00bb \u0219i a rebranduit ulterior pentru a se pozi\u021biona corect \u00een imagina\u021bia c\u0103l\u0103torilor. \u00cen 2020, cifra de afaceri a fost de 600.000 de euro, iar bugetul de branding variaz\u0103 anual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABEturia%C2%BB\"><\/span>\u00abEturia\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2024\/11\/ad_4nxfnlksqbdig-sl30kajgk3biuxh3t36cka_hlfifpgvs23xy7x60d3bgqs-qchoysmljvtd_quwgmzux54ohfp5auco7vhzxqa42v1vpw6b18j3lyolxv5zgc0k67nddvp3fkiz-blfcpyzwrzr6b1yh8fjkey9t6beorrarnqzku_nnh-x33a.png\" alt=\"\" \/><\/figure>\n\n\n\n<p>Fondat\u0103 \u00een 2007 de Sorin Stoica \u0219i Daniela Shah, \u00abEturia\u00bb a derivat dintr-un alt proiect, \u00abEt\u00e9ria\u00bb, care se concentra pe servicii de wellness. Numele \u00abEturia\u00bb reflect\u0103 esen\u021ba tururilor exotice \u0219i aventurilor interna\u021bionale. Numele ascunde \u0219i valorile agen\u021biei: Entuziasm, Perseveren\u021b\u0103, Unicitate, Responsabilitate, Integritate \u0219i Atitudine. \u00cen 2021, cifra de afaceri a agen\u021biei a fost de 15 milioane de euro, iar bugetul pentru branding este variabil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABWens%C2%BB\"><\/span>\u00abWens\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00cenfiin\u021bat\u0103 \u00een 1997 de Mihaela C\u0103lu\u0219er, agen\u021bia \u00abWens\u00bb \u0219i-a ales numele inspir\u00e2ndu-se din punctele cardinale (West, East, North, South). \u00cen 2014, agen\u021bia a fost rebranduit\u0103 din \u00abWENS Tour\u00bb \u00een \u00abWENS Travel\u00bb pentru a reflecta mai bine diversitatea experien\u021belor oferite. \u00cen 2020, cifra de afaceri a fost de 3,5 milioane de euro, iar \u00een 2022 bugetul alocat pentru branding a fost de 3.000 de euro.<\/p>\n\n\n\n<p>Aceste agen\u021bii de turism demonstreaz\u0103 c\u0103 investi\u021bia \u00een branding poate construi un brand de \u00eencredere, atractiv at\u00e2t pentru clien\u021bi locali, c\u00e2t \u0219i interna\u021bionali.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen prezent, este aproape imposibil s\u0103 dezvol\u021bi o afacere f\u0103r\u0103 s\u0103 investe\u0219ti \u00een branding, mai ales \u00een cazul agen\u021biilor de turism. Acestea v\u00e2nd experien\u021be \u0219i \u00eencredere, f\u0103r\u0103 un produs material propriu-zis. Brandingul agen\u021biilor de turism depinde de pozi\u021bionarea fiec\u0103reia \u0219i variaz\u0103 ca strategie \u0219i buget. Iat\u0103 cele mai bune \u0219apte agen\u021bii care investesc constant \u00een [&hellip;]<\/p>\n","protected":false},"author":427,"featured_media":2105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1201],"tags":[2063,2062,2066,2073,2070,2068,2067,2069,2072,2064,2074,2065,2071],"moimportance":[78,81],"motype":[1204],"moformat":[83],"class_list":{"0":"post-2752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afaceri","8":"tag-actionari","9":"tag-afaceri-de-turism","10":"tag-agentie-de-turism","11":"tag-brand","12":"tag-branding","13":"tag-branding-companie","14":"tag-bucuresti-2","15":"tag-calatorii","16":"tag-companie-de-turism","17":"tag-dezvoltare-turistica","18":"tag-tur-de-turism","19":"tag-turism-in-bucuresti","20":"tag-turism-in-romania","21":"moimportance-golovna-novina","22":"moimportance-retranslyacziya-v-agregatori","23":"motype-eternal","24":"moformat-vlasna"},"modified_by":"Katya Koshevaya","_links":{"self":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/2752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/comments?post=2752"}],"version-history":[{"count":1,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/2752\/revisions"}],"predecessor-version":[{"id":2765,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/2752\/revisions\/2765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/media\/2105"}],"wp:attachment":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/media?parent=2752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/categories?post=2752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/tags?post=2752"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/moimportance?post=2752"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/motype?post=2752"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/moformat?post=2752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}