{"id":2631,"date":"2024-11-06T09:14:41","date_gmt":"2024-11-06T07:14:41","guid":{"rendered":"https:\/\/bucharest1.one\/?p=2631"},"modified":"2024-11-06T09:14:50","modified_gmt":"2024-11-06T07:14:50","slug":"istoria-berariei-care-a-produs-peste-50-de-ani-cea-mai-populara-bere-din-bucuresti","status":"publish","type":"post","link":"https:\/\/bucharest1.one\/ro\/eternal\/istoria-berariei-care-a-produs-peste-50-de-ani-cea-mai-populara-bere-din-bucuresti-2631","title":{"rendered":"Istoria ber\u0103riei care a produs peste 50 de ani cea mai popular\u0103 bere din Bucure\u0219ti"},"content":{"rendered":"\n<p>Fiecare capital\u0103 din lume are propria ber\u0103rie, berea sa popular\u0103 produs\u0103 local \u0219i o istorie de construc\u021bie sau de \u00eenfiin\u021bare. Exist\u0103 \u0219i o poveste despre perioada de prosperitate \u0219i, din p\u0103cate, de declin sau chiar de ruin\u0103 a acestor locuri. La fel st\u0103 situa\u021bia \u0219i \u00een Bucure\u0219ti, a c\u0103rui istorie include epoci diferite, diverse forme de guvernare \u0219i dou\u0103 r\u0103zboaie mondiale. Mai multe detalii pe <a href=\"https:\/\/bucharest1.one\/\">bucharest1.one<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cenfiin\u021barea ber\u0103riei<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2024\/11\/ad_4nxe5gwc3mxii_ih7qwykk_gjorkz2b5z9ibdhzfaairgg__etmh09bcw4efaxvaysxdurfptdlj_a7mbrlqjfswz3zyjuoww2vzvjv1rriewy08xvgfp4joxdikcknqqj1djufvuy7bvy2lrtc0y9syqcs6xkeymzue7b3ba9nasyoxmj6-na_i.png\" alt=\"\" \/><\/figure>\n\n\n\n<p>Ber\u0103ria \u201eGrivi\u021ba\u201d din Bucure\u0219ti, care a produs marca de bere \u201eGambrinus\u201d, preferat\u0103 de locuitorii capitalei timp de peste 50 de ani, are o istorie mult mai lung\u0103 dec\u00e2t cea a berii sale celebre. \u00cenfiin\u021bat\u0103 de un investitor german \u00een 1869, a adus nu doar prima investi\u021bie \u00een economia capitalei, ci \u0219i o ber\u0103rie unic\u0103 \u00een Europa, cu o produc\u021bie anual\u0103 de 7600 litri de bere. Aceasta a fost prima fabric\u0103 din Europa construit\u0103 pe un sistem inovator bazat pe o structur\u0103 metalic\u0103.<\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 ber\u0103rie, complexul includea terase, s\u0103li de bere, spa\u021bii pentru evenimente, un obelisc impozant, zone reziden\u021biale pentru o parte din angaja\u021bi, o pia\u021b\u0103 central\u0103 \u0219i dou\u0103 cl\u0103diri masive, o moar\u0103 de orez \u0219i un magazin de mal\u021b, toate construite \u00een stil art deco.<\/p>\n\n\n\n<p>Investitorul curajos \u0219i ne\u00eenfricat care a f\u0103cut aceast\u0103 investi\u021bie impresionant\u0103 a fost omul de afaceri de origine german\u0103 Erhard Luther. A fost prima investi\u021bie de acest fel \u00een Bucure\u0219ti la sf\u00e2r\u0219itul secolului al XIX-lea, iar modul s\u0103u de a conduce afacerea i-a adus \u00een scurt timp titlul de furnizor al Cur\u021bii Regale a Rom\u00e2niei. Dup\u0103 36 de ani, antreprenorul german a v\u00e2ndut \u00eentregul complex fra\u021bilor Zeller, tot germani, din Bra\u0219ov. Ei au f\u0103cut investi\u021bii suplimentare, cresc\u00e2nd astfel produc\u021bia de bere la 17.000 de hectolitri \u00een acel an. P\u00e2n\u0103 \u00een 1910, produc\u021bia ber\u0103riei \u201eGrivi\u021ba\u201d ajunsese la 67.000 hectolitri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perioada interbelic\u0103<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2024\/11\/ad_4nxdjlwnc_rtonmjwxsi5h1a_r5f0hugma3e2rn93tg8oov6ym_rjvdsf4nim5z_eswtihoxpv6e5vgc78716w4ffgemgodgc9mauxgux6oogach6zlhegfyzsx4qcsvc0v3zeab6ejo4xwwodbex0gmzpfa8keymzue7b3ba9nasyoxmj6-na_i.png\" alt=\"\" \/><\/figure>\n\n\n\n<p>Fra\u021bii Zeller au \u00eenceput modernizarea \u0219i extinderea capacit\u0103\u021bilor de produc\u021bie, \u00eens\u0103, din cauza unei crize de lichidit\u0103\u021bi, \u00een 1911 au transformat compania \u00eentr-o societate pe ac\u021biuni, unde erau ac\u021bionari majoritari. \u00cen timpul Primului R\u0103zboi Mondial, c\u00e2nd Bucure\u0219tiul era ocupat de germani, fabrica a pierdut multe ma\u0219in\u0103rii, care au fost utilizate pentru produc\u021bia de explozibili \u0219i arme.<\/p>\n\n\n\n<p>\u00cen perioada interbelic\u0103, \u00eens\u0103, dezvoltarea ber\u0103riei a fost stabil\u0103. P\u00e2n\u0103 \u00een 1928, fabrica devenise principalul <a href=\"https:\/\/www.capital.ro\/gambrinus-povestea-berii-cu-gust-de-bucuresti-interbelic-128458.html\" target=\"_blank\" rel=\"noopener\">produc\u0103tor de bere<\/a> din Rom\u00e2nia, acoperind aproximativ o \u0219esime din produc\u021bia total\u0103 a \u021b\u0103rii.<\/p>\n\n\n\n<p>\u00cen Al Doilea R\u0103zboi Mondial, ber\u0103ria a fost din nou afectat\u0103, de aceast\u0103 dat\u0103 de bombardamentele alia\u021bilor \u00een aprilie 1944. De exemplu, atelierul de fermentare a fost complet distrus, iar produc\u021bia a sc\u0103zut semnificativ, continu\u00e2nd s\u0103 scad\u0103 \u0219i dup\u0103 sf\u00e2r\u0219itul r\u0103zboiului.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Regimul comunist<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.bucharest1.one\/wp-content\/uploads\/sites\/66\/2024\/11\/ad_4nxdad3chlpp3jxo69cliphiafd2itvwehy4srkkcyxje9aw4kzltugh8xpujdxrptlcb7bn6y56qz9inaahmronh-6ureeajptcgfq130baqtmlrotr8j_tbiuloh_asxxjoenhwjqwwrf0hzm0y1d4ti_1vkeymzue7b3ba9nasyoxmj6-na_i.png\" alt=\"\" \/><\/figure>\n\n\n\n<p>C\u00e2nd comuni\u0219tii au preluat puterea \u00een Rom\u00e2nia, \u00een iunie 1948, fabrica a fost na\u021bionalizat\u0103 \u0219i i s-a schimbat numele de cel pu\u021bin dou\u0103 ori. Ini\u021bial, s-a numit \u201e\u00centreprinderea de Bere Bucure\u0219ti \u2013 Fabrica Grivi\u021ba\u201d, iar dup\u0103 1970 a devenit \u201eFabrica Gambrinus\u201d.<\/p>\n\n\n\n<p>Unul dintre managerii de atunci, familiarizat cu brandul popular \u201eBerea Leului\u201d, a decis c\u0103 noua emblem\u0103 a fabricii s\u0103 fie un leu. A fost lansat astfel brandul \u201eGambrinus\u201d. Dup\u0103 o perioad\u0103 de succes sub acest nume, \u00een anii \u201990 fabrica a trecut printr-un proces de rebranding prin atragerea unor investi\u021bii importante. De\u0219i fabrica producea mai multe m\u0103rci de bere, \u201eGambrinus\u201d s-a dovedit a fi cea mai longeviv\u0103. Brandul a devenit extrem de popular, ating\u00e2nd v\u00e2rful v\u00e2nz\u0103rilor \u00een 1994. Cu toate acestea, \u00een contextul declinului economic, v\u00e2nz\u0103rile au sc\u0103zut.<\/p>\n\n\n\n<p>\u00cen 1998, noi investi\u021bii au venit din partea unui grup britanico-american, iar dup\u0103 finalizarea proiectului de investi\u021bii, \u00een martie 2000, investitorii au reluat produc\u021bia, ulterior transfer\u00e2nd-o c\u0103tre \u201eHeineken\u201d. Tot \u00een 2000, fabrica \u0219i brandul de bere au fost cump\u0103rate de compania austriac\u0103 \u201eBrau Union\u201d. \u00cen urma acestei achizi\u021bii, maximul v\u00e2nz\u0103rilor istorice a fost \u00eenregistrat \u00een 2003, c\u00e2nd marca \u201eGambrinus\u201d avea cea mai mare re\u021bea de distribu\u021bie. \u00cen 2003, \u201eBrau Union\u201d a fost cump\u0103rat\u0103 de grupul olandez \u201eHeineken\u201d. Noul proprietar a decis restructurarea produc\u021biei grupului \u00een Rom\u00e2nia, iar una dintre m\u0103suri a fost \u00eenchiderea fabricii din Bucure\u0219ti \u00een noiembrie 2005. Produc\u021bia berii \u201eGambrinus\u201d a fost transferat\u0103 astfel c\u0103tre alte fabrici \u201eHeineken\u201d din Rom\u00e2nia.<\/p>\n\n\n\n<p>Un aspect notabil al ber\u0103riei \u201eGrivi\u021ba\u201d este c\u0103, \u00een anii \u201990, a \u00eenceput s\u0103 produc\u0103 bere \u00een sticle de un litru, un format pe care mul\u021bi rom\u00e2ni l-au \u00eendr\u0103git. Aceast\u0103 noutate a r\u0103spuns rapid cererii, oferind o sticl\u0103 standard dublat\u0103 ca volum. Aceasta era chiar berea \u201eGambrinus\u201d, lucru deloc surprinz\u0103tor, av\u00e2nd \u00een vedere popularitatea ei. Totu\u0219i, dup\u0103 introducerea ambalajului PET, utilizat \u0219i pentru brandul \u201eGambrinus\u201d, fabrica a renun\u021bat la sticlele de un litru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fiecare capital\u0103 din lume are propria ber\u0103rie, berea sa popular\u0103 produs\u0103 local \u0219i o istorie de construc\u021bie sau de \u00eenfiin\u021bare. Exist\u0103 \u0219i o poveste despre perioada de prosperitate \u0219i, din p\u0103cate, de declin sau chiar de ruin\u0103 a acestor locuri. La fel st\u0103 situa\u021bia \u0219i \u00een Bucure\u0219ti, a c\u0103rui istorie include epoci diferite, diverse forme [&hellip;]<\/p>\n","protected":false},"author":427,"featured_media":2079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1201],"tags":[1929,1921,1924,1928,1927,1925,1922,1923,1926],"moimportance":[78,81],"motype":[1204],"moformat":[83],"class_list":{"0":"post-2631","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afaceri","8":"tag-bere","9":"tag-bucuresti","10":"tag-fabrica-de-bere","11":"tag-fabrica-de-bere-din-bucuresti","12":"tag-fabrica-de-bere-grivita","13":"tag-istoria-fabricarii-berii-in-bucuresti","14":"tag-istoria-fabricii-de-bere","15":"tag-marca-de-bere","16":"tag-munca-de-bere","17":"moimportance-golovna-novina","18":"moimportance-retranslyacziya-v-agregatori","19":"motype-eternal","20":"moformat-vlasna"},"modified_by":"Katya Koshevaya","_links":{"self":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/2631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/comments?post=2631"}],"version-history":[{"count":1,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/2631\/revisions"}],"predecessor-version":[{"id":2641,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/posts\/2631\/revisions\/2641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/media\/2079"}],"wp:attachment":[{"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/media?parent=2631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/categories?post=2631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/tags?post=2631"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/moimportance?post=2631"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/motype?post=2631"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/bucharest1.one\/ro\/wp-json\/wp\/v2\/moformat?post=2631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}